What Is Social Media Marketing And Content Writing ?

WHAT IS CONTENT WRITING ?

Content writing is a simple process of writing ,editing and publishing content in a digital format .content writing can include blog posts, video or podcast scripts ,whitepapers or ebooks ,press release ,product category descriptions ,landing page or social media copy ….and more

WHAT CONTENT WRITER DO?

Content writers are basically the storytellers for their brand or product the are selling . Content writers convey meaningful ,helpful and insightful messages to inspire and move audiences to take action [like buying their product] so that they can give profit to the particular company they are working for .80% of marketers now actively invest in content marketing

which eventually means the role of creative writer is more in demand than ever before .

What Are the Types of Content Writing

There are six types of content writing …..All are mentioned below

Blogging:-

Creating blog posts is a staple of content writing. Blog posts help to boost your website’s SEO rankings, since search engines reward websites that are constantly putting out new content. You’ll want to identify different high-ranking keywords to include in your posts so that when people search for them, your blog pops up first.

Blogging can cover a wide range of topics and have a variety of writing styles, depending on the topic and brand goals. Typically your blog posts will be more conversational and approachable—the key is to educate, inform, and entertain!

Copywriting:-

Copywriting is the core to building website and advertisement copy. Without copywriting, your informative content could be bland and not persuasive. The goal of copywriting is to sell your product to current and prospective customers. This type of content writing includes things like writing your:

  • Website copy
  • Product descriptions
  • Sales collateral
  • Advertisements
  • Press releases
  • Print ads
  • Infographics.

Technical Writing/Long Form:

Technical writing can seem intimidating, but as someone who understands your own business and products, this can sometimes be the easiest type of content to produce. From creating white papers to eBooks to how-toss this is your chance to explain how your product or service works, how your customer can apply it, and educate your audience on the specifics. Keep in mind that you still want this to be approachable—try not to use too much jargon or explain it if you need to use it.

Social Media Posts

over 58.4% of the world’s population is on social media? Not only that, but the daily average usage is nearly two and a half hours. There is a huge audience out there, and businesses are expected to have a social media presence on the major platforms (Facebook, Instagram, LinkedIn, Twitter) .Writing for social media means creating relevant, in touch, and platform-specific posts. To write well for social media, you need to understand the quirks of each online space—for example, a white paper about your products probably won’t go over well on Facebook, but could be a big hit on LinkedIn.

Emails

While email campaigns could fall under the category of copywriting, it is important to think of your emails a little bit differently. Copywriting pieces are geared toward an audience that is unfamiliar with your brand and the solutions you’re offering. With emails, you typically target your loyal fans and your customers who keep coming back for more. After all, how else would you have their email address ? Your approach to email should be different than other forms of content. It’s important to provide content to your email base that is full of added value to keep your customers engaged and interested in what you’re offering.

What Skills Does a Content Writer Need?

First and foremost, a content writer needs knowledge, diligence, adaptability, and a mastery of words. You should also know your company, services, and products inside and out to write good content. Understanding what you’re selling is an important part of being a believable and convincing writer. Everything else can be improved upon, too. It doesn’t matter where you start, you should always be asking “how can I improve my content writing skills?” The best way to get better is to practice!

understand what you are writing about

How to Write Content Writing?

There are key elements in content writing you need to ensure your blogs, copywriting, and other content engage your audience.

  1. Know your audience. Determine who you want to target with your content. From there, figure out what those people want, need, and search for.
  2. Know your type of content. Before you start writing, you should also make sure that you understand the type of content you’re writing since all the forms look so different. Figure out what makes each type successful and appealing to your audience.
  3. Do your research. You want to establish your business as an authority in whatever subject you decide to write about.
  4. Stick to the point. You want to keep your reader engaged. To do so, you have to stay on topic. Ramble too much, and you risk your reader clicking off your content before they get to the call to action.
  5. Stay organized. Similar to the previous step, organization is also important to keep the reader engaged. Make sure as you write you start with broad information on your topic and get more specific as you go on.
  6. Call to action. By asking your audience to do something, like visit a website, you’ll have a higher engagement. This means an increased click-through rate, as well as higher interest in your product or service. If you’ve written your content well, your audience will see you as the go-to on certain topics and trust you enough to try out your offerings.
  7. keep track of progress. Once you share your content, be sure to keep track of how successful it is. This means how many people click on it, how many people stay on it for a significant amount of time, and how many leads come from that post.

Social Media Marketing /

What Is Social Media Marketing (SMM)?

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.

about social media marketing

Different Types of Social Media Networks

1. Social Networks: Facebook, Twitter, LinkedIn

Such types of Social Media are used to associate with individuals (and brands) on the web. They help your business via branding, social awareness, relationship building, customer service, lead generation, and conversion.

Some benefits Social Marketing Networks are-

(i) They encourage individuals and businesses to interact online and share data and thoughts for ensuring mutually productive relationships

2. Media Sharing Networks: Instagram, Snapchat, YouTube

Media sharing types of Social Media are used to find and share photographs, live video, video and other kinds of media on the web.

They are also going to help you in brand building, lead generation, targeting and so on. They give individuals and brands a place to discover and share media so the target audiences can be targeted and converted into a convincing and result-driven way possible.

  • 3. Discussion Forums: Reddit, Quora, Digg
social media marketing

Such types of Social Media channels are used for finding, sharing, and discussing different kinds of information, opinions, and news.They help businesses by being top-notch resources for doing immaculate market research. These forums are the oldest ways of running Social Media Marketing campaigns.

4. Bookmarking & Content Curation Networks: Pinterest, Flipboard such types of Social Media will help you find out, share, discuss, and save a variety of the latest content and media that are trending as well.

They are very helpful in channelizing brand awareness for your business, plus, choosing this one to run different types of Social Media Marketing campaigns will help you generate website traffic and customer engagement.

5. Consumer Review Networks: swigy, Zomato,

Provide review section
Zomato review example

Using Customer Review networks will help you find out, share and review different information about a variety of products, services or brands.When a business has positive reviews on these networks, their claims turn more credible because reviews on these networks act as Social Proof.

6. Blogging & Publishing Networks: WordPress, Tumblr, Medium

You should choose these types of Social Media networks for publishing, discovering and commenting on articles, social media blogs and other content on the web.

Content marketing is one of the most powerful ways to target, attract, engage and convert a target audience. It is going to be the base of successful online marketing campaigns that play the most important role in conversion funnels of Digital Marketing campaigns.

7. Social Shopping Networks

social shopping is a method of e-commerce where shoppers friends become involved in the shopping experience .social shopping use technology to mimic the social interactions found in physical malls and stores .

benefits of social media marketing

Benefits of social media marketing

1. Advanced Targeting: The exact audience that your business is targeting is on social media. You can find them based on what they are talking about and the data that is associated with their profiles.

2. Direct Access to Customers: Social media allows you to connect with your target market, prospects, and customers at any time. In fact, some platforms allow you to import your contacts into your account to connect with them. You can use this as a way to instantly inform your customers on current promotions, special offers, new products, and more. And best of all its free. This is a great way to up sale your current base.

3. Brand Awareness – Social media allows you to market your business to thousands of people around the world at any moment. There is no limit to the demographic, location, or type of consumer that your brand can touch. Every time someone shares one of your post, your reach grows larger.

4.Lower Advertising Cost – There are Facebook ad campaigns that reach more people than billboards. YouTube, which is the second largest search engine in the world, can be more cost efficient than network TV ads. Social media allows brands to be laser focused and spend less on advertising.

5. Increase Relationship Capital – For the first time in history, brands have the opportunity to build relationships online through social media. For brands on social media, it means to build a bond within the market you are targeting. People tend to buy from brands they know and trust. You must first look to connect with your customers on a personal level and look to sell lasts.

6. Unbiased Reviews on Brand, Product, or Service – Consumers today are leaving more online reviews than ever before. They will either show their love or hate for your product or service. Either way, it provides honest feedback for your brand to consider. Whether good or bad, by monitoring what is being said about your business is a great way to improve. Show your customers you care about them.

7. Build a Community – With social media you are able to build an entire community around your brand. Think about it like this. If there was a soft drink that tasted better than Coke, would it alarm them? Probably not. Why? Because Coke has an entire community of brand advocates. Coke has millions of people who support their brand every where. It would take years to win them over. Now, your brand has the opportunity to create that same sense of brand loyalty and community.

8. Word of Mouth: Social media can be a great tool to create massive word of mouth about your brand. Great content can go viral in reaching millions fast. Also, the right promotions and contests can get the word out pretty quick..

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